Customers appreciate quality, and this can be crucial when deciding whether or not to remain loyal to a brand or supplier. Accreditation, certification and industry recognised awards play a vital role in the control of quality and, ultimately, in raising the value of the brand or supplier in the eyes of customers. Accreditation, certification and awards involve assessment by trained SATRA auditors and help to maximise performance and quality of product and process. All can raise brand and product profile by association with the globally respected SATRA brand or other industry recognised marks.